Nike’s decision to yank a sneaker with a Betsy Ross American flag on its heel has spurred a conservative backlash against the shoe company as the nation celebrates the July 4th holiday. Industry analysts say Nike is unlikely to regret its decision to heed the advice of Colin Kaepernick, the former NFL quarterback who starred in the company’s “Just Do It” ads last year. Since bringing Kaepernick aboard, Nike’s sales and stock have risen, with the controversial activist athlete helping to inspire “record engagement with the brand,” according to the company’s CEO. If history repeats itself, Nike may well ride its latest politically charged marketing controversy all the way to the bank. The famed sneaker brand found itself taking heat this week — just ahead of the July 4th holiday — for its decision to pull a shoe outfitted with the Betsy Ross American flag. But it wasn’t that long ago that another public argument over perceptions of patriotism ended up boosting Nike’s appeal to investors and many customers. Nike’s decision not to release its Air Max 1 Quick Strike Fourth of July shoe reportedly came in response to objections from Colin Kaepernick, a former NFL star and company endorser,… Read full this story
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